TARGET TO TABLE
Target to Table is a cross-category editorial hub for all things food: groceries, kitchen, dining and tabletop. The experience elevates the Target digital run with seasonally relevant inspiration, meal ideas and kitchen solutions. I was tasked with creating a name for the hub at launch, as well as a tagline and copy throughout the page and marketing emails, to be updated seasonally depending on site merchant priorities. The page is intended to be inspirational to the guest, reminding them that they can find everything they need to bring their table to life, from food to small appliances to serve ware, with a quick trip to Target.
Launched January 2021
Art Director: Rachel Hardacre
Designer: Tiera Salitros
