TARGET home SPRING CAMPAIGN
After the hectic holiday season, people want their home to be back to normal, and look for inspiration to make small updates to their spaces in anticipation for spring and get things back in order. Within this mindset, we crafted a full campaign experience featuring Target’s late winter/early spring home collection featuring its owned brands, Opalhouse, Threshold and Project 62. I helped craft the voice for the overall campaign and wrote copy for the digital brand pages for both web and app, as well as social content for Instagram, Facebook and Pinterest.
February/March 2020
Art Director: Bridget Schloesser
