Rosedale Center: Fashion Director

In spring 2019, I was named the Fashion Director for Rosedale Center, a shopping center near Minneapolis, Minnesota. In this role, I acted as an in-house style expert and spokesperson for the mall, appearing on local television news segments and creating original video style content. I also provided creative direction and fashion styling for marketing campaigns, print and digital ads, in-mall signage and digital channels, as well as in-mall activations including a runway show that I styled and hosted and a “shop my closet” installation in collaboration with California Closets.

PRESS:
Design:Retail: Influencer Closet Opens in Minneapolis
Minnesota Monthly: Q&A: Jahna Peloquin

March 2019–June 2020

personal ON-SITE SIGNAGE & SHOP-MY-CLOSET INSTALLATION:

ORIGINAL VIDEO STYLE CONTENT for social:

TV APPEARANCES:

ON-SITE FASHION SHOW IN PARTNERSHIP WITH MPLS.ST.PAUL MAGAZINE:

Stylist & Co-host

CAMPAIGN ON-SITE SIGNAGE:

SUPPLEMENTAL VIDEO CONTENT FOR SOCIAL:

CAMPAIGN print ADS:

CAMPAIGN DIGITAL ADS:

ROSEDALE CENTER WEBSITE

ROSEDALE CENTER INSTAGRAM FEED

Spring 2019 campaign credits:
Fashion Director, Creative Director & Stylist: Jahna Peloquin
Photographer: Lauren Krysti
Videographer: Kylee & Christian Video
Hair & MUA: Fatima Olive
Social Media: Hubbard Interactive
Talent: Muna, Quinn, Mylena, Madison, Donna, Alexandra, Alyssa, Katie M, Amaya, Gregoire, Jefferson, Serenity & Xavier with Arquette & Associates