patio ideas & inspiration | Target.com & Target app

To help bring Target’s 2019 patio collections to life, we created a digital experience to offer decorating tips and inspiration for outdoor living. The centerpiece of the project was a Patio Ideas & Inspiration page for both Target.com and the Target app to inspire guests to find their patio style and help them put their patio look together through a mix of trend, inspirational tip copy and an organized, easeful shopping experience. We were also able to incorporate learnings from user testing to create a better user experience. The experience also included pages dedicated to each aesthetics, small-space patios and patio brand pages.

TEAM:

Sr. Manager Home: Liana Raudys
ACD CGI: Paige Wozniak
Sr. AD: Cassidy Iwersen, RaeAnn Anders, Tessa Hartmann, Deb Bistodeau
Sr. AD CGI: Carisa Flaherty
Stylist Traditional: Rae Ann Anders
Stylist CGI: Ann Lietel
UX Lead Designer: Mark Lofthus
Lead CGI Artist: Gustavo Alves
Copywriter: Jahna Peloquin
Designer: Danielle Torres
PM: Theresa Morton

Patio ideas & inspiration page on target.com:

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Target-owned patio brand pages:

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patio aesthetic, small space & collection pages:

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Patio ideas & inspiration page on target app: