Function of Beauty launch @ Target
In early 2021, Target partnered with custom hair care brand, Function of Beauty, for the launch of an exclusive product line. We were tasked with bringing the experience to life in a digital format and walk the Target guest through the how-tos of mixing up their own unique hair care collection. The project included a full page experience, drivers, an editorial with reviews from influencers and other “fans of Function” and emails.
January 2021
Art Director: Greta Gillen
