Home & hardlines category refresh | Target.com
As part of monthly refresh work for Target.com home, patio, seasonal decor, party supplies, electronics, entertainment and outdoors categories, I write headlines and supporting copy with consideration to seasonal guest mindset, solution-based storytelling, brand voice, value and SEO. March 2018-present.
ACD: Liana Raudys, Amy Eian
AD: Laura Anderson, Cassidy Iwersen, Amy Goldberg
Copywriter: Jahna Peloquin
Designer: Danielle Torres, Andy Timm, Justin C. Meyer