patio ideas & inspiration | & Target app

To help bring Target’s patio collections to life, we created a digital experience to offer decorating tips and inspiration for outdoor living. The centerpiece of the project was a Patio Ideas & Inspiration page for both and the Target app to inspire guests to find their patio style and help them put their patio look together. The experience also included pages dedicated to each aesthetics, small space patios and patio brand pages, all optimized for SEO. January 2018.


ACD: Liana Raudys
AD: Cassidy Iwersen
Copywriter: Jahna Peloquin & Irene Alderson
Designer: Danielle Torres

Patio ideas & inspiration page:

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patio aesthetic pages:

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Patio ideas & inspiration page on target app: