Gather Round: holiday HOME campaign | Target

The Target Holiday Home 2018 campaign centered around the theme of “Gather Round.” We created engaging, value-oriented stories that spoke to this theme through content created for print and digital, including the direct-mail catalog, Target.com brand pages, social media, SEO-optimized collection descriptions and digital marketing banner ads.

TEAM:

ACD: Aaron Melander
AD: Bridget Schlosser, Sara Lintner & Eric Mattson
Copywriter & Content Narrative: Jahna Peloquin
Strategy: Joanne Brockington
Designer: Joe Danger, Christy Brown
PM: Susan Remaley

direct-mail catalog:

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HOLIDAY HOME SOCIAL MEDIA CAMPAIGN (FACEBOOK, INSTAGRAM & PINTEREST)

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TARGET.COM BRAND PAGES FOR THRESHOLD, PROJECT 62 & OPALHOUSE:

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product descriptions of holiday collections on target.com:

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Digital marketing banner ads: