"This just In" | Target YouTube

I wrote copy for Target’s “This Just In” YouTube series about holiday entertaining with Ayesha Curry in support of her cookware line and cookbook. Copy spoke to the breadth of the collection, the cookbook and her line of disposable plates, weaving the three products together, optimized for SEO.

Role: Copywriter

Project: “This Just In” with Ayesha Curry on Target YouTube

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