TARGET Clean & SUSTAINABLE beauty

Target Beauty has a mission to become a more transparent beauty retailer through clean and sustainability standards. To help meet this goal, we were tasked with creating digital experiences to help communicate to the guest how to identify products made without unwanted ingredients or packaging, and find the best products to meet their values and lifestyle. For this proejct, I helped craft the voice for Target Clean Beauty and Sustainable Packaging on Target.com and the Target App, as well as marketing emails and push notifications. My Clean Beauty copy for Target.com was also featured on a segment about clean beauty trends on the Today show in early 2020.

January 2020–March 2021
Art Director: Greta Gillen

CLEAN & Sustainable BEAUTY COMBINED DRIVERS:

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clean beauty hub:

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clean beauty category pages:

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SUSTAINABLE BEAUTY HUB:

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CLEAN & Sustainable BEAUTY DRIVERS:

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clean & sustainable emails:

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SUPPLEMENTAL CLEAN & SUSTAINABLE PAGES:

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On the Today show:

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