cartwheel revamp | target app

I helped redefine the voice for Target’s Cartwheel program after it migrated into the Target app as part of a small team. I created new language for the revamped Cartwheel program, including an updated value proposition, push notifications, Facebook linkshares, instructional copy on the app, and an instructional video. 2017.

ACD: Paul Wilde L’ Heureaux
Designer: Mari Mihai
Copywriter: Jahna Peloquin
PM: Mikkala Korton

updated messaging & value prop:

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Instructional copy on the app:


Instructional video:

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Facebook linkshares:

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