Target Beauty Edit is a new editorial content hub on target.com about all things beauty. The shoppable experience features How-tos, expert tips and product picks to help the Target guest easily achieve their beauty goals.

As the copywriter at launch in 2020 continuing over the course of two years, I have helped craft the voice for the Target Beauty Edit and created the tagline. I also worked with brands like Kristin Ess and Honest Beauty to created branded content for the hub.

I also wrote supporting marketing emails and push notifications.

Push notification & emails:

Beauty Edit Hub: