Target beauty | TARGET.com
I am part of the team that creates content for beauty and personal-care pages on Target.com, the Target app and Target marketing emails on a weekly, monthly and seasonal basis as well as to support new branch launches. We create engaging, value-oriented, SEO-optimized stories consistent with the Target brand’s voice centered around joy and making beauty products exciting, inspiring and accessible.
TEAM:
ACD: Jason Usgaard
AD: Greta Gillen
Copywriter: Jahna Peloquin
Designer: Anne Johnson
PROJECT: Versed skin care brand launch for Target.com & email
Target.com:
Target marketing email:
PROJECT: Introduction of a new brow-care beauty brand, Arches & Halos, with step-by-step language showing the guest how to use the products for Target.com
PROJECT: Redefinition of language around Target’s Natural Beauty collection for Target.com & email.
Target.com:
target marketing email:
PROJECT: Create copy supporting Target’s college beauty & essentials for Target.com landing page, drivers, collections, app & email, plus features on acne skin regimen and hair styling tools.
Target.com:
Target app:
Target marketing email:
Target.com collections:
PROJECT: Write copy for summer beauty collections for Target.com and email, featuring curated groupings of beauty and personal-care products to inspire guests, showcase the benefits of each product, tell them how to use the products and show how they work together. This content also featured SEO website copy to drive the guest to the page.
