patio ideas & inspiration | Target.com & Target app

To help bring Target’s 2019 patio collections to life, we created a digital experience to offer decorating tips and inspiration for outdoor living. The centerpiece of the project was a Patio Ideas & Inspiration page for both Target.com and the Target app to inspire guests to find their patio style and help them put their patio look together through a mix of trend, inspirational tip copy and an organized, easeful shopping experience. We were also able to incorporate learnings from user testing to create a better user experience. The experience also included pages dedicated to each aesthetics, small-space patios and patio brand pages.

TEAM:

ACD: Liana Raudys
AD: Cassidy Iwersen, Rae Ann Anders & Paige Wozniak
Experience Designer: Mark Lofthus
Copywriter: Jahna Peloquin
Designer: Danielle Torres
PM: Theresa Morton

Patio ideas & inspiration page on target.com:

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Target-owned patio brand pages:

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patio aesthetic, small space & collection pages:

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Patio ideas & inspiration page on target app: