Local fashion designer Joy Teiken of Joynoelle gets real about her fashion business and shares the creative process behind the space-inspired collection.
Teiken is unusual in indie fashion's current turn toward minimalism-a style that is more affordable and everyday wearable than her elaborate, one-of-a-kind creations. That fact is not lost on the designer. "I never do anything simply," she says. "Every time I'm in the middle of doing a collection, I question why I even do it. I don't make money on the pieces I create for my shows, and when I do a runway show, I lose money.
"But I'm never happier than when I work through the creative process," she says. "I think of it as just putting on a show. It's like a play—something I love doing, even though it takes so much time and energy."
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