Jahna Peloquin

Joynoelle Gets Real About Her Creative Process

Jahna Peloquin
Joynoelle Gets Real About Her Creative Process

Local fashion designer Joy Teiken of Joynoelle gets real about her fashion business and shares the creative process behind the space-inspired collection.

Teiken is unusual in indie fashion's current turn toward minimalism-a style that is more affordable and everyday wearable than her elaborate, one-of-a-kind creations. That fact is not lost on the designer. "I never do anything simply," she says. "Every time I'm in the middle of doing a collection, I question why I even do it. I don't make money on the pieces I create for my shows, and when I do a runway show, I lose money.

"But I'm never happier than when I work through the creative process," she says. "I think of it as just putting on a show. It's like a play—something I love doing, even though it takes so much time and energy."

Read more at minnesotamonthly.com.