I was tapped by Juut Salonspa to style 50 looks for 5 individually themed segments during the salon's feature at Aveda Congress in fall 2013. The job included scheduling fittings with 50 models as well as planning and styling wardrobe for photo and video shoots also shown during the presentation.
Aveda Congress is an industry gathering of the Aveda network of beauty industry professionals–stylists, hair colorists, makeup artists, students and salon owners–in celebration of the craft of hairdressing. The Congress festival honors top talent, inspires and educates with technical and creative presentations, and fosters a deep sense of connection to Aveda’s heritage of distinctive artistry and social responsibility.
Men's beard segment:
Introduction video for Bold Segment: